Marketing Toolkit

For a small country, Wales punches above its weight in terms of World Heritage Sites. There are three currently – Blaenavon Industrial landscape; The Castles of Edward I and Pontcysyllte Aqueduct and Canal, and this number might grow further. 

The partners involved recognise that this gives Wales another, powerful string to its marketing bow.

What is the toolkit and why is it useful to me?

We want to help you maximise the benefits that being part of a Welsh World Heritage Site family can bring to you. This toolkit provides simple ideas and advice as to how you can use the ‘Welsh World Heritage Site’ concept to help you market your site, and make the overall ‘offer’ in the area more attractive to visitors by showing you are part of something much bigger. Download the Toolkit here.

We have included useful copy that you can cut and paste in to your own web sites, leaflets and press releases etc. We’ve also included some stock images and provided advice on how to use images from Visit Wales’ vast collection. There are also practical suggestions re using the social media channels that link to the World Heritage Sites, a list of handy specialist contacts, advice on getting your stories on to the national stage plus links to VW’s marketing toolkit and much more.

We hope you find it useful!